For this project, I had the opportunity to redesign the user interface for Bomboniere La Rosa, a thriving e-commerce platform specializing in party favours.

The project focused on developing a modern, user-friendly e-commerce experience that seamlessly guides users through the enjoyable process of selecting and purchasing their favourite products.

Revitalize the online presence of Bomboniere La Rosa to drive e-commerce sales through a modernized, intuitive interface.

Enhance the customer journey with streamlined navigation and thoughtful UX design that guides visitors effortlessly through product selection.

Elevate the visual presentation to embody the elegant and traditional brand identity, creating a cohesive digital experience that resonates with customers seeking quality party favors.

As the UI designer on this project, my primary responsibilities included:

• Designing the visual layout and interface elements

• Ensuring a cohesive and professional look aligned with the brand identity

• Optimizing user experience and navigation

• Collaborating with another designer and incorporating their insights

Balancing Elegance and Warmth

A key challenge was developing a design that showcased the company's elegance and professionalism while inspiring warmth and familiarity to potential clients.
To tackle this, I:

• Employed a sleek, contemporary design featuring a relevant color scheme

• Integrated warm, relatable visuals and icons

• Crafted distinct call-to-action buttons to promote user interaction

Drive Conversion

Given the nature of e-commerces, it was essential to convey details in a straightforward manner.
I approached this by:

• Developing user-friendly navigation options

• Crafting engaging visuals and infographics to showcase ideas and products

• Establishing a clear information hierarchy using typography and layout

Responsive Design

Ensuring the website looked great and functioned well across all devices was another challenge.
I addressed this by:

• Implementing a mobile-first design approach

• Creating flexible layouts that adapt to different screen sizes

• Optimizing images and elements for faster loading on mobile devices

Working on this project was incredibly rewarding.
Some highlights include:

• Collaborating with another designer to brainstorm ideas and exchange knowledge

• Seeing the positive impact of the new design on user engagement

• Receiving positive feedback from the client on the improved user experience

• Successfully translating the company's vision of familiarity, joyfulness, quality, originality into a visual design

The redesigned website now elegantly showcases Bomboniere La Rosa's extensive collection of party favors and ceremonial gifts.

Online sales increased by 25%, with customer engagement time extending by 15%.

The refined user interface captures the traditional craftsmanship and elegance central to the brand's identity.

Navigation has been simplified with intuitive category organization, enabling customers to effortlessly browse collections and complete purchases, resulting in a 18% reduction in cart abandonment rates.